I work at the intersection of grassroots and mainstream storytelling, collaborating with artists, brands, and organisations worldwide to harness the transformative power of arts and culture.
Blending creative direction, strategy, and cultural insight, I amplify your creative potential, deepen impact, and forge real lasting connections.
Together, we can deliver meaningful work that drives social change and enriches the creative landscape.
Creative & Cultural Strategy
In today’s fragmented landscape, staying relevant takes more than surface-level engagement. I build culture-first strategies that embed you meaningfully within the cultural ecosystem by blending cultural intelligence, and creative direction to help you grow with authenticity and impact.
Research & Insight
I cut through the noise to deliver clear, actionable insights rooted in deep cultural intelligence and a journalistic approach. Whether you need subject or audience research, narrative development, talent and partnership strategy, or support with Creator curation and commissioning, I distill complex ideas into accessible, evidence-based approaches that drive purposeful growth.
Creative Direction & Consultancy
From one-to-one creative coaching to strategic consultancy and public speaking, I help you navigate the creative and cultural worlds with clarity and confidence. Together, we’ll unlock new opportunities, sharpen your vision, and build lasting impact.
Let’s talk: hello@rosie-wells.com
About
Rosie is an Arts & Cultural Strategist and Creative Consultant operating at the intersection of grassroots and mainstream storytelling. Her work spans arts, brands, social, and factual programming, with a focus on creating sustainable impact that drives social change and enriches the cultural ecosystem.
She has led projects commissioned by Amazon Studios and Argent Pictures, and worked with clients including Dame Heather Rabbatts, Adam Clayton, The Chemical Brothers, Alvin Hall, Dr Joanna Vestey, and Jacqui Morris. Her collaborations extend across international agencies such as TBWA\ (MAL, Neboko, Vidiboko), Wieden+Kennedy (LDN, AMS), LVMH, Somesuch, BBH, Black Sheep Studios, COPA90, and Red Arrow Studios, as well as major brands including Apple, Nike, Adidas, Hennessy, Glenmorangie, Miele, IKEA, e.l.f, Chanel, Polaroid, Philips, Trainline and Samsung.
She has delivered a keynote on culture for PlayStation and contributed to award-winning projects recognised by the Grierson Awards, Aesthetica Art Prize, BAFTA, D&AD, and The Webby Awards. Early in her career, Rosie worked with leading galleries and cultural institutions including Michael Hoppen Gallery, Edmund de Waal, Richard Nagy, Max Rutherston, Southbank Centre, Resident Advisor, The Old Vic, and The Old Vic Tunnels.
Rosie is Founder & Creative Director of UNIT8 Studios, an independent creative co-working, studio, and event space, and 3RD Space Creative CIC, a social venture providing artists and creatives with space, resources, and connections to shape the future of UK arts.
Additionally, Rosie is a practising and exhibiting artist and, in 2025, was invited to study at Newlyn School of Art on a year-long bursary.
