I work at the intersection of grassroots and mainstream storytelling, collaborating with artists, brands, and organisations worldwide to harness the transformative power of arts and culture.
Blending creative direction, strategy, and cultural insight, I amplify your creative potential, deepen impact, and forge real lasting connections.
Together, we can deliver meaningful work that drives social change and enriches the creative landscape.
Creative & Cultural Strategy
In today’s fragmented landscape, staying relevant takes more than surface-level engagement. I build culture-first strategies that embed you meaningfully within the cultural ecosystem by blending cultural intelligence, and creative direction to help you grow with authenticity and impact.
Research & Insight
I cut through the noise to deliver clear, actionable insights rooted in deep cultural intelligence and a journalistic approach. Whether you need subject or audience research, narrative development, talent and partnership strategy, or support with Creator curation and commissioning, I distill complex ideas into accessible, evidence-based approaches that drive purposeful growth.
Creative Direction & Consultancy
From one-to-one creative coaching to strategic consultancy and public speaking, I help you navigate the creative and cultural worlds with clarity and confidence. Together, we’ll unlock new opportunities, sharpen your vision, and build lasting impact.
Let’s talk: hello@rosie-wells.com
About
Rosie is an Arts & Cultural Strategist and Creative Consultant rooted at the intersection of grassroots and mainstream storytelling. With a diverse body of work across arts, brands, social and factual programming, their focus is on creating sustainable impact that drives social change and enriches the cultural ecosystem.
Rosie has led the development of projects commissioned by Amazon Studios and Argent Pictures, and worked with clients such as Dame Heather Rabbatts, Adam Clayton, The Chemical Brothers, Alvin Hall, and Jacqui Morris.
Their collaborations have spanned international organisations including TBWA\MAL, Wieden+Kennedy, LVMH, COPA90, and Red Arrow Studios, as well as major brands including Nike, Adidas, Hennessy, Glenmorangie, Miele, IKEA, e.l.f, Polaroid, Philips and Samsung.
She has delivered a keynote on culture for PlayStation’s communications and marketing teams and worked on projects that have won Grierson Awards, been BAFTA-nominated, and received D&AD recognition.
In her foundational years, Rosie worked with renowned art galleries and cultural institutions such as Michael Hoppen Gallery, Edmund de Waal, Richard Nagy, Max Rutherston, Southbank Centre, Resident Advisor, The Old Vic and The Old Vic Tunnels.
In addition to her consultancy work, Rosie is also founder and Creative Director of UNIT8 Studios, an independent creative co-working, artist studios, and event space, and 3RD Space Creative CIC, a new social venture empowering artists and creatives with space, resource, and connections to drive the future of UK arts.
