I work at the intersection of grassroots and mainstream storytelling, collaborating with artists, brands, and organisations worldwide to harness the transformative power of arts and culture.
I blend creative direction, strategy, and cultural insight to shape ideas, guide them into the world, and turn vision into action.
Creative & Cultural Strategy
I help you embed within culture, combining strategy, creativity, and cultural insight to develop ideas, explore possibilities, and bring work to life where it matters most.
Research & Insight
I cut through the noise with insights grounded in deep investigative research and a journalistic lens. From exploring subjects and mapping audiences to shaping narratives and identifying collaborators, I turn complexity into creative, actionable ideas that evolve concepts and connect people.
Creative Direction & Consultancy
I bring strategy to life through projects, creative initiatives, workshops, and public speaking. I help ideas take shape, guide them at key stages, and develop work that reaches audiences and delivers impact.
I collaborate flexibly - advising, co-developing, or producing - to ensure concepts succeed in vision and practice.
Let’s talk: hello@rosie-wells.com
Rosie is an Arts & Cultural Strategist and Creative Consultant operating at the intersection of grassroots and mainstream storytelling. Her work spans arts, brands, social, and factual programming, with a focus on sustainable impact that drives social change and enriches the cultural ecosystem.
She has led projects commissioned by Amazon Studios and Argent Pictures, and worked with clients including Dame Heather Rabbatts, Adam Clayton, The Chemical Brothers, Alvin Hall, Dr Joanna Vestey, and Jacqui Morris.
Her collaborations extend across international agencies such as TBWA\ (MAL, Neboko, Vidiboko), Wieden+Kennedy (LDN, AMS), LVMH, Somesuch, BBH, Black Sheep Studios, COPA90, and Red Arrow Studios, as well as major brands including Nike, Adidas, Hennessy, Glenmorangie, Miele, IKEA, e.l.f, Chanel, Polaroid, Philips, and Samsung.
She has delivered a keynote on culture for PlayStation and contributed to award-winning projects recognised by the Grierson Awards, Aesthetica Art Prize, BAFTA, D&AD, and The Webby Awards. Early in her career, Rosie worked with leading galleries and cultural institutions including Michael Hoppen Gallery, Edmund de Waal, Richard Nagy, Max Rutherston, Southbank Centre, Resident Advisor, The Old Vic, and The Old Vic Tunnels.
Rosie is Founder & Creative Director of UNIT8 Studios, an independent creative co-working, studio, and event space, and 3RD Space Creative CIC, a social venture providing artists and creatives with space, resources, and connections to shape the future of UK arts.
Additionally, Rosie is a practising and exhibiting artist and, in 2025, was invited to study at Newlyn School of Art on a year-long bursary.
