PolaroidLab
Polaroid Originals integrated campaign and product launch introducing: Polaroid Lab. Polaroid’s answer to the digital question with their first phone to physical launch - Incorporating digital, video and AR bridging the gap of technologies with the companies esteemed 80-year history.
Project
The idea with the PolaroidLab is that it turns your most precious smartphone memories into tangible Polaroid photographs - bringing them into the world as something you can hold in your hand and store on the fridge door rather than in the cloud.
To celebrate the launch of PolaroidLab we wanted to re-tell the amazing stories of forgotten moments, tapping into the unlimited potential of talent through real people, real stories and existing content and turning them into everlasting memories with Polaroid.
Breif
I curated relatable everyday stories, creative projects and beautiful - impossible made possible - situations, where shooting with polaroids had previously been impossible, and they were commissioned & captured as the “Unforgotten Moments” series launched alongside immersive brand activation & events: including Paris & New York branded retail Pop-Up Lab experiences, exhibitions and workshops led by pros.
Credits
Agency: Clubhouse Studios
Images: Polaroid Originals
